We are an interest-based publisher and media network.
Rather than chasing casual eyeballs, we build fan-based communities across music, sports, style and sneakers.
Our network serves 10M+ monthly unique users, 15M+ video impressions and a community of over 8M local social media followers.
Clarity: insights and strategy
We start with strategy, always: whether this is working with brands on positioning or narrative, doing research to pinpoint the audience and opportunity, or defining ways to meaningfully contribute to a community.
Relevance: publishing
Our publications contribute to, and have authority within, their communities. Acclaim covers the latest in hip-hop; Tempo supports and shapes running culture; Complex Australia reports on pop culture, style and sports and The Weekly Drop keeps sneakerheads updated on releases.
Scale: media and distribution
We build scale via our digital network, extending campaigns across connected platforms and contexts, such as Archetype+—our premium video offering. Our media partners include internet-crushing entities like Bleacher Report, Complex and the Hearst international network.
